Caribbean Advertising Agencies Take District AAF ADDY Honors

CaribPR Wire, BRIDGETOWN, Barbados, WI, Thurs. Mar. 21, 2013: The American Advertising Federation, (AAF), has announced the prestigious 2013 District ADDY Winners. 26 entries from the Caribbean Advertising Federation, (CAF), have earned the right to compete as National Finalists in the National ADDY Competition.

The ADDY Awards are sponsored by AAF and is the advertising industry’s most comprehensive and prestigious competition recognizing creative excellence in numerous categories of various media types. The 3-tiered competition starts all over the US and Caribbean at over 200+ local competitions. The winners of these competitions are sent forward to each of the 15 districts to compete at that level. Winners from this tier are National finalists competing for a coveted National ADDY Award.

CAF is part of the 4^th District AAF, including agencies from all over Florida and around the Caribbean. 1,334 entries were judged at District. 92 entries earned Gold awards and 148 earned Silver. The Caribbean Advertising Federation earned 26 of those awards or 11% of the overall awards given at District.

“It is a great honor to have work awarded at the District Level, especially with the level of competition in Florida. Work for companies such as Guardsman Limited, Banks Breweries, Altman Real Estate and Garnier stands shoulder to shoulder with the likes of Disney and Carnival Cruise Lines,” said Renae Quinton, CAF President. “It is no longer a secret that our region’s creative ranks among the best in the world.”

Among the 26 winners were 6 Gold awards, each won by a different CAF member agency. The CAF ADDY Best of Show winner, 3Zero Rums, from Everything Slight Pepper in Trinidad, was awarded for Packaging.

Three-time National ADDY winner Christopher Guiness took Gold again this year with his Bepperton Entertainment Productions illustrated book design for “Poppitz, the frog who flew.” Red Advertising & Marketing took Gold for Abed’s “Ribbons” trade publication ad. “Hoop of Life” for the Ministry of National Security earned Gold for Ross Advertising for public service. McCann San Juan took Public Service Gold as well for their State Election Commission campaign. And Generousitas took Gold for their Guardsman Limited soundtrack.

Overall awards were lead by Generousitas from Jamaica and McCann Puerto Rico with 4 awards each. All of the Golds plus the 20 Silver awards will now move on to compete in the National ADDY competition.

To honor the winners, AAF 4th District will host the 2013 District ADDY Awards Gala on Saturday evening at 6 P.M., April 20th during the District Conference in Jacksonville, Florida. Entrants and supporters are invited to join advertising professionals and business owners from all over Florida and the Caribbean as the 2013 District ADDYs are awarded.

In addition, to the announced awards, 4AAF will also present the highest awards for the year, the “Charlie Awards” for the Best in Category. These results are not made public prior to the event. CAF District Gold entries are all eligible for these awards. For more information on the District Conference or to register for the ADDY Gala, visit <http://aafjacksonville.org/2013-annual-conference/> .

The Caribbean Advertising Federation is the first and only non-American member of the American Advertising Federation representing thousands of advertising companies in the US and Caribbean. For membership information and entry materials for the 2012 competition, email Terri Brown at [email protected] or visit www.facebook.com/CAFADDY. Like the page to get automatic updates on National ADDY wins, membership, programs and more.

2013 Caribbean Advertising District ADDY Winners

GOLD DISTRICT ADDY AWARDS

3ZERO RUMS

3ZERO Limited

Everything Slight Pepper

SALES PROMOTION— Packaging Single Unit

“Poppitz, the frog who flew”

Leizelle Guinness

Bepperton Entertainment Productions

COLLATERAL MATERIAL—Book Design

Abed’s “Ribbons” Mad Hatter Pantomime AD

Abeds

Red Advertising & Marketing Ltd.

CONSUMER OR TRADE PUBLICATION—Fractional Page Four-color

Hoop of Life

Ministry of National Security

ROSS ADVERTISING

PUBLIC SERVICE—Campaign

State Election Commission

The State Election Commission

McCann San Juan

PUBLIC SERVICE—Campaign

Guardsman Limited Audio

Guardsman Limited

Generousitas

ELEMENTS OF ADVERTISING—Sound / Music Only

SILVER AAF DISTRICT ADDY AWARDS

‘Welcome to Tobago’ Airport Sign

BP Trinidad and Tobago

McCann Port of Spain

OUT-OF-HOME / Outdoor Board Flat

Banks Can Launch “Obama” Magazine Ad

Banks Breweries

Red Advertising & Marketing Ltd

CONSUMER OR TRADE PUBLICATION

Grotto

Altman Real Estate

Virgo Communications

CONSUMER / TRADE PUBLICATION

SILVER AAF DISTRICT ADDY AWARDS (con’t)

Digicel – Value How I Roll

DIGICEL Trinidad

OGM Communications Limited

NEWSPAPER Color Campaign

Cama

Garnier

McCann San Juan

RADIO Local :30

Baño

Garnier

McCann San Juan

RADIO Local :30

Caídos

Garnier

McCann San Juan

RADIO Local Campaign

AL Thompsons – Valspar Paint TVC

AL Thompsons

Cayman 27

TELEVISION Local :30

No Weh No Betta Dan Yard

J. Wray & Nephew Ltd.

Advertising & Marketing (Ja.) Ltd.

TELEVISION Local :30

bmobile Epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Local :60 or more

BPTT “I4TANDT”

TV Campaign

BPTT

McCann Port of Spain

TELEVISION Local Campaign

STAG Santana Series

Carib Brewery Limited

Collier Morrison Belgrave

TELEVISION Local Campaign

Guardsman Limited Video

Guardsman Limited

Generousitas

TELEVISION Cinema Advertising

bmobile epic

TSTT bmobile

Collier Morrison Belgrave

TELEVISION Cinema Advertising

smartWorld Posters

McCann Worldgroup

Generousitas

ADVERTISING INDUSTRY SELF-PROMOTION Single Medium Campaign

1962 Productions/One People Documentary Logo

1962 Productions/One People Documentary

Generousitas

ELEMENTS OF ADVERTISING Logo

Poppitz, the frog who flew

Leizelle Guinness

Bepperton Entertainment Productions

ELEMENTS OF ADVERTISING Illustration

SILVER AAF DISTRICT ADDY AWARDS (con’t)

La Toya Woods Carnival Centerfold

Feb 19 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Dana Mc Intyre Centerfold

April 22 Newsday MENTALITY

Julie Mango Productions Ltd

ELEMENTS OF ADVERTISING Photography

Get Rubis, Get GoingRubis

West Indies Limited

Virgo Communications

ELEMENTS OF ADVERTISING Music with Lyrics